Become the Business You Want to Be. Unlock the Power of GS1 Standards

Millions of businesses rely on GS1 US® for barcodes and product identification. Yet, our mission goes well beyond barcodes. As a membership organization, the GS1 US mission is to support the adoption and use of GS1 Standards as a key component of business processes.

GS1 Standards are the shared language businesses use to sell, grow, remain competitive, and even reinvent themselves. When a part of your business, they allow you to easily identify, manage, and share product data with your trading partners, supply chains, and customers to streamline operations, cut costs, and deliver richer, more satisfying customer experiences.

Through our expertise, collaborative work with industry, educational programs, tools, and more, GS1 US is committed to helping businesses and industries of all sizes meet their business challenges by unlocking the power of GS1 Standards.

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Create U.P.C.s and Barcodes Here

New to GS1 US? Our U.P.C.s, Barcodes, & Prefixes section can help you understand barcodes, get a GS1 Company Prefix, and create U.P.C.s, GTINs, and barcodes.

Go to our U.P.C.s, Barcodes, & Prefixes section >

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Discover How GS1 Standards Improve Business

See how GS1 US works with businesses and industries to help them gain efficiencies, capabilities, and the agility to keep relevant and compete in an evolving marketplace.

Go to our Industries section >

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Learn How to Apply GS1 Standards to Grow Your Business

Access a variety of educational and training resources from GS1 US to help you learn and implement GS1 Standards to enhance your business.

Go to our Education & Training section >

About GS1 US: A Video Overview image

About GS1 US: A Video Overview

GS1 US and GS1 Standards have transformed the world of business and those living in it. This video tells the story.

View video (3 min.) >

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