The fresh foods industry is approaching a new frontier in the use of technology to support operations. Faced with increasing demands for efficiency and supply chain visibility, companies are turning to GS1 Standards to ensure product traceability and food safety while also streamlining business processes.

Industry stakeholders agree that traceability is at the heart of food safety, and the concept of unique identification as the foundation for Critical Tracking Events is indeed critical to building effective traceability systems. Unique identification for your brand—not just the commodity—begins with the GS1 Company Prefix, which you can obtain by joining the GS1 US Partner Connections program.

Learn more about category-specific work underway in:

• Floral
• Meat and Poultry
• Produce
• Seafood