GS1 US Get Started Roadmap

Looking to Sell a Product in Stores or Online? Start Here.

Most retailers expect their suppliers to uniquely identify their products – with barcodes (for products sold in stores) and with product identifiers (for products sold online). The whole supply chain works more efficiently when everyone follows the same business rules and speaks the same supply chain language. These rules and language are known as the GS1 System of Standards.

The first step in creating barcodes and the numbers that go into them is to license a GS1 Company Prefix. A GS1 Company Prefix is a unique identification number that GS1 US licenses just to your company – and it is part of every barcode and identification number you create. It’s the industry's best practice to uniquely identify your brand in the global supply chain.

Do you have a GS1 Company Prefix?


1  Get a Licensed
GS1 Company Prefix

Your Company ID for building barcodes and other product identifiers.



2  Create Your Product or
Location Identification

Identifying a product? Location? Learn how.



3  Decide What Type of Barcode
You Need

Find barcode options based on your needs.



4  Get the Barcodes on
Your Products

Tips for creating and placing barcodes on your products.



5  Test/Validate the Printing of
Your Barcodes

Make sure they work the first time, every time.



6  Share Your Information
Electronically

Learn how to share your information with your trading partners.