GS1 makes it possible for consumer packaged goods companies and grocery retailers to enhance product traceability and safety, share accurate product information along the supply chain, and improve product recalls.

Consumer packaged goods (CPG) organizations were the first to use the U.P.C. barcode from GS1 US more than 35 years ago. Today, approximately 5 billion daily scans of U.P.C. barcodes in supermarkets, convenience stores, and other retail settings bring traceability, efficiency, visibility, and security to supply chains around the globe.

Industry Survey to Assess Sunsetting the Generic U.P.C. for Produce

Currently, packaged produce can use a label with a generic U.P.C. or a company-specific U.P.C.. A generic U.P.C. begins with the manufacturer’s prefix of ‘033383'. A company-specific U.P.C. begins with a GS1 assigned U.P.C. company prefix which identifies the supplier/brand owner of the produce.

With technology on the rise and traceability and food safety of such importance to our industry, company specific U.P.C.’s are increasing. A survey is being conducted to gain feedback on the possibility of establishing a sunset date to discontinue the use of generic U.P.C.’s. It is simply meant to gauge the readiness of the industry.

This survey should only take 3 – 5 minutes to complete, please provide your input
Generic U.P.C. Sunset Date Survey for Retailers