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Alcohol Beverage Industry
GS1 US Retail Grocery Initiative
Foodservice GS1 US Standards Initiative
Resources to help create visibility throughout the supply chain
Trading partners in the alcohol beverage industry have been working collaboratively to improve supply chain management, enhance communication with trading partners, increase visibility of product throughout the supply chain, and reduce costs—all by leveraging GS1 Standards for several years. Every company in the industry is encouraged to obtain a GS1 Company Prefix and identify products with the Global Trade Item Number® (GTIN®) encoded in barcodes to enable automatic identification data capture.
On this page, you can find information:
Unique identification of product sold at Point of Sale
Global Trade Item Numbers (GTINs) are used to uniquely identify products in the supply chain. GTINs are the identification numbers used in UPC-A barcodes (commonly referred to as U.P.C.’s). A separate, unique GTIN is required whenever any of the pre-defined characteristics of an item are different in any way that is relevant to the trading process. To avoid unnecessary supply chain costs, it is essential to know when to change a product’s GTIN based on revisions to formulary, packaging, or bonus/promotion. Correct GTIN assignment is also a critical component of data synchronization. To learn more, refer to the GTIN Allocation Rules.
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Guidelines for applying U.P.C. barcodes to alcohol beverage bottles include:
Data synchronization in the alcohol beverage industry
Data synchronization is defined as the continuous harmonization of data between and among the trading partners in a supply chain. Efficiencies and savings can be achieved when data integrity issues are eliminated and the right product is ordered, purchased, delivered, invoiced, sold, and billed .
Traceability in the wine supply chain
The wine supply chain has always been complex and fragmented, with more global suppliers and customers and consumers expecting more and more information about products. The unique characteristics of the wines supply chain bring challenges to implementing an effective traceability system. Companies vary greatly in their technical capabilities; from phone, fax and paper based transactions, through robust e-commerce, barcoding, and other internal systems. Their ability to identify implicated product, and perform track and trace activities is directly related to their technical capabilities. The wine supply chain could be broken down into the following key areas: grape grower, wine producer, bulk distributor, transit cellar, filler/packer, finished goods distributor and retailer, and the GS1 Wine Supply Chain Traceability Guideline was developed to address the needs of all of these stakeholders.
The alcohol beverage industry has also been leveraging GTIN/Serial Container Code (SCC) identification on cases to improve collaborative commerce, anti-counterfeiting, and traceability processes. The following GS1 US programs, educational materials, and events help companies in the alcohol beverage industry learn more and implement GS1 Standards.
Get Started with GS1 System of Standards
Education, Training and Customized Services
Industry Initiatives Get involved to address business process inefficiencies and help shape the future of the industryBoth the GS1 US Retail Grocery Initiative and the Foodservice GS1 US Standards Initiative provide opportunities for industry stakeholders to participate in industry collaboration to define best practices for the use of standards and electronic data sharing. Join these initiatives to help identify industry challenges and solutions to improve supply chain efficiencies and drive data quality.