Business to Business to Consumer (B2B2C)
Helping facilitate safe, accurate online and mobile sales of consumer goods
Consumers Are Changing the Way They Shop – Are You Ready?
- 30%+ smartphone users have downloaded a barcode scanning application
- Usage of barcode apps jumped 1,600% in 2010
- 91% of mobile barcode scans returned incorrect product descriptions
- 75% of mobile barcode scans returned no data
Source: GS1/Capgemini, Beyond the Label: Providing Digital Information Consumers Can Trust.
With the explosive growth in mobile technologies, smart phone sales, and barcode scanning applications, brand owners are seeking ways to provide consumers with the accurate product information they are now demanding to enable educated purchase decisions.
Inaccurate or incomplete product information negatively impacts sales and a company’s brand reputation. Solving the issue will be a win-win-win: Brand owners can share trusted, relevant product information easily, building confidence, loyalty, and increasing top line sales with consumers. Application providers can ensure they are delivering authentic data. And consumers can feel assured that the digital product information they access is accurate, no matter how or where they shop.
GS1 Standards provide the foundation for online and mobile initiatives
Many kinds of online and mobile initiatives are currently under way—by individual retailers and manufacturers, GS1 member organizations, private ventures and others—and many more will come. Now is the time to establish alignment on a common foundation for these initiatives to provide trustworthy, authoritative consumer information. The Consumer Goods Forum and GS1 are playing a pivotal role in establishing a business-led approach towards a solution that is based on consensus among manufacturers, retailers, and technology providers.
The B2C Alliance
The B2C Alliance, led by GS1 US and GS1 Canada, is helping businesses develop, adopt, and implement consistent information standards, based on GS1 Standards. Leveraging the GS1 System of global standards will result in a high quality of data at a lower cost, and a better shopping experience for customers. The Alliance includes representatives from leading product brands, technology providers, and retailers. Click here to see our participant list.
Join the B2C Alliance and shape the future of B2C
Access workgroups, pilot project management support, standards best practices and technology expertise. Also, contribute your expertise to help us develop better and more reliable solutions using global standards. For more information and to join the B2C Alliance, email B2C.Alliance@GS1US.org.