Industries > CPG Grocery > Programs | GS1 US


Supporting product traceability and integrity throughout the supply chain

Though consumer packaged goods (CPG) span many sectors, standardization for CPG primarily impacts the grocery industry—an industry focused on the ability to trace products through the supply chain, critical for enhancing food safety and aiding in fast product recalls. GS1 US is spearheading a number of initiatives for the grocery industry that will support traceability among CPG and other grocery products:

GS1 DataBar for Coupons

The Joint Industry Coupon Committee and GS1 US recommend that manufacturers’ coupons carry a GS1 DataBar barcode. We recommend that manufacturers monitor their retailers’ and other trading partners’ GS1 DataBar plans and timelines closely. (Note: The removal of UPC-A from coupons does not apply to other uses of the UPC-A.)

GS1 DataBar for Produce

GS1 US recommends that retailers in the business of selling loose produce and processing manufacturer coupons begin implementing point-of-sale hardware and software systems to scan and process GS1 DataBar barcodes and 14-digit Global Trade Item Numbers. Retailer adoption of point-of-sale scanning of loose produce items and manufacturer coupons is well underway in the United States, and suppliers in these categories of business are continuing on the path of complete implementation.

Produce Traceability Initiative

The Canadian Produce Marketing Association (CPMA), GS1 US, the Produce Marketing Association (PMA), and the United Fresh Produce Association (UFPA) recommend supply-chain-wide adoption of electronic traceability for every case of produce by the year 2012. Learn more about this initiative at

GS1 DataBar Sunrise for Other Fresh Food Categories: January 1, 2014

GS1 US recommends all other retailers consider preparing point-of-sale hardware and software systems to scan and process GS1 DataBar barcodes and 14-digit Global Trade Item Numbers by January 1, 2014. Examples of industries expressing interest in implementation of GS1 DataBar barcodes prior to 2014 are healthcare, magazine publishers, cosmetics, jewelry, and fresh food categories, such as meat, poultry, and fish.

Other Focus Areas

CPG companies and grocery retailers are collaborating on a number of other programs to optimize supply chain processes with the use of GS1 Standards. These include:

Rapid Recall Exchange

Rapid Recall Exchange is an award-winning online service enabling prompt, accurate, and secure product recall and market withdrawal notifications between retailers/wholesalers and suppliers.

The Global Data Synchronization Network

The Global Data Synchronization Network (GDSN) makes it easy for trading partners in the supply chain to share information seamlessly, even when they subscribe to different GS1 GDSN-certified data pools.

The B2C Alliance

The B2C Alliance brings together leading consumer brands, technology providers, and retailers to find effective solutions for sharing accurate and authentic product information. It helps drive consensus among key stakeholders to ensure that accurate and consistent nutritional data, among others, is available to consumers.