The CPG industry pioneered standardization 35 years ago, and continues to drive standards forward today.
Download GS1 Standards in Action booklet for Grocery or watch the GS1 Standards in Action Video for Fresh Foods
The consumer packaged goods industry was the first to adopt U.P.C. barcodes universally, setting the stage for standardization across many other industries.
Today, GS1 US is applying global standards to help CPG companies and grocery retailers improve efficiency, lower distribution costs, ensure safety, and integrity throughout the supply chain.
For a complete list of GS1 Standards, see our Standards Library.
GS1 Data Carriers
The following GS1 data carriers (barcodes and tags) are used:
GS1 DataBar for Coupons
The Joint Industry Coupon Committee and GS1 US recommend that manufacturers’ coupons carry a GS1 DataBar barcode. We recommend that manufacturers monitor their retailers’ and other trading partners’ GS1 DataBar plans and timelines closely. (Note: The removal of UPC-A from coupons does not apply to other uses of the UPC-A.) Learn more
GS1 DataBar for Produce and Other Fresh Food Categories
GS1 US recommends that retailers in the business of selling loose produce and processing manufacturer coupons implement point-of-sale hardware and software systems to scan and process GS1 DataBar barcodes and 14-digit Global Trade Item Numbers.
Produce Traceability Initiative
The Canadian Produce Marketing Association (CPMA), GS1 US, the Produce Marketing Association (PMA), and the United Fresh Produce Association (UFPA) recommend supply-chain-wide adoption of electronic traceability for every case of produce. Learn more about this initiative at www.producetraceability.org.
GS1 DataBar for Other Fresh Food Categories: January 1, 2014
GS1 US recommends all other retailers consider preparing point-of-sale hardware and software systems to scan and process GS1 DataBar barcodes and 14-digit Global Trade Item Numbers by January 1, 2014.
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