Rapid Recall Exchange™ is an online service that applies industry expertise and best practices to standardize product recall and withdrawal notifications between retailers/wholesalers and suppliers, making value chains more visible, secure, and sustainable. The service enables prompt and accurate information exchange to protect customers and save trading partners time and money. Rapid Recall Exchange takes advantage of global GS1 Standards to ensure accuracy and enhance speed of recalls.
The Rapid Recall Exchange was commissioned by the Food Marketing Institute (FMI) Associate Member Advisory Board and developed by GS1 US in collaboration with FMI and the Grocery Manufacturers Association (GMA), as part of their commitment to enhanced food safety, brand protection and consumer confidence. It is also endorsed by the National Grocers Association (NGA).
The online service was developed with input from a variety of industry sectors to create a product recall notification process that can be used by most food and fast moving consumer goods companies. Its capabilities and functionality are designed for all retailers, wholesalers, manufacturers, and suppliers regardless of size or the extent of its product line. The Rapid Recall Exchange is available to all types of industry associations as a way for their members to enhance their recall capabilities.
Rapid Recall Exchange features:
- Secure user-authentication
- Two-way messaging
- Targeted notification to specific customers
- Access anywhere, anytime via the Internet
- Email alerts about new information
- Comprehensive, prioritized information with U.P.C. barcodes and product images for easy identification
- Attach any type of documents to provide additional information for all or targeted receivers
- Verification of notification
- Universal notification of FDA Class 1 recalls
- Consistent, reliable communications
- Standardized form, process and instructions apply industry best practices
- Registrant verification for enhanced security
- Flexible role management
- Customer service for assistance including 24/7 technical help
Supplier Benefits
- Easy-to-complete online form to input recall information
- Database of retailer and wholesaler contacts to target specific recipients
- Scheduling for delivery date and time
- Immediate updates of who received and opened the notification
- Expanded notifications to ensure recipients don’t overlook new information
- Complements and simplifies existing processes
- Two-way communication between Recall Initiator and Recall Approver
- Two-way communication between Recall Initiator and Recall Receiver [recipient]
A growing number of retailers, wholesalers, and suppliers of all sizes and types subscribe to Rapid Recall Exchange, which is available through an annual individual subscription. The annual subscription fee provides receipt of product recall notifications and withdrawals and associated communications and information.
Receiver Benefits
- Quickly identifies recalled products - U.P.C. barcodes, product images and other information are provided on the recall form
- Provides the necessary information to remove recalled or withdrawn products, handle them appropriately and initiate financial settlement
- Accelerates response time - information is received the moment it is available and immediate action can be taken
- Communicates directly with recall initiator
A growing number of retailers, wholesalers, and suppliers of all sizes and types subscribe to the Rapid Recall Exchange, which is available through an annual individual subscription. The annual subscription fee provides receipt of product recall notifications and withdrawals and associated communications and information.
Learn More
Visit www.rapidrecallexchange.org for more information or to sign up.