Research Insights: Powering the Future of Retail

Beyond the U.P.C. 

Consumer and trading partner demands for product information, traceability, authentication and seamless checkout go well beyond the original price look up function of the U.P.C. barcode. To present industry perspectives on the landscape, considerations, and options for a migration path toward the "next generation" of barcodes that meet more robust data needs, GS1 US®, in partnership with VDC Research, authored this study.

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Beyond the UPC
We’re trying to make sure that the consumer gets the best experience. At the end of the day, that’s what it’s all about." Solution Provider
Adding more data, such as lot number and date of expiration and best by dates, is not an afterthought. This is just a necessary evolution." Retailer

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