How GS1 US works with Small Business

Whether you are bringing your product to market for the first time or taking your company to the next level, see how GS1 US makes it easier to do business

GS1 US® helps more than 280,000 small businesses to do business better. We help improve identifying, capturing, and sharing your product information. Through GS1 Standards and leveraging GS1 US’ experience, we can help you run your business with greater efficiency, enhance product safety, and much more. 



GS1 US Data Hub® | Product

For small businesses, GS1 US Data Hub | Product is an essential online tool that takes the guesswork out of creating product identifiers and barcodes—helping the small business avoid costly mistakes


Member Support

Our Member Support team is a phone call away with reduced wait times and extended hours to answer your questions.


On-Demand Webinars & Training

Learn how to move your business forward with GS1 Standards and GS1 US University.

Barcode Questions? We've Got Answers!

At GS1 US, your success is important to us. We want to make sure you're putting your best products forward, and that includes the product barcode. We've reated videos to answer your most frequently asked Questions and to help you understand your barcodes!

GS1 US Small Business Success Stories


With help from HarvestMark and GS1 Standards, SunFed has made case- and item-level traceability an integral part of its business and has full visibility of its produce traveling from fields to kitchens.

Download the Case Study >

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  • Retail Industry Product Information Management. Retail industry created best practices for naming, identification, management, and sharing of product images and data attributes. A consistent model to support omni-channel commerce and enhance speed-to-market product availability. Eliminate existing manual/labor intensive processes and get products online sooner.
  • Guideline: Bill of Lading. The objective of standardizing the BOL is to help ensure that the shipper, carrier and consignee are all getting the information they need for the processing of the goods through the supply chain. This is intended for LTL & TL ground transport within the U.S. Download the Guideline PDF (3.4 MB) >
  • GS1 Global Attribute Explorer. An Intuitive, Browser-Based Product Information Search and Discovery Tool. View the overview page >
  • Video: It's Just Commerce®. See how GS1 Standards can help you deliver a smooth experience across all shopping touch points. View video (3 min.) >
Visit our Resource Library for a complete set of small business-specific webcasts, guidelines, standards, case studies, whitepapers, and related documentation >
In this publication, the letters “U.P.C.” are used solely as an abbreviation for the “Universal Product Code”, which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO.