Consumer and trading partner demands for product information, traceability, authentication and seamless checkout go well beyond the original price look up function of the U.P.C. barcode. To help both supply and demand side organizations and solution providers get started with a migration path toward the "next generation" of barcodes that can meet more robust data needs, GS1 US® developed introductory guidance based on industry research and feedback from cross-industry stakeholders.
GS1 US Advanced Data Carrier for Point-of-Sale (POS) Getting Started Guide
Beyond the U.P.C.
"We’re trying to make sure that the consumer gets the best experience. At the end of the day, that’s what it’s all about."
"Adding more data, such as lot number and date of expiration and best by dates, is not an afterthought. This is just a necessary evolution."