Product Images and Data Attributes

Apparel and General Merchandise

Deliver the right product to the right place at the right time

Retail has become a cross-platform, cross-channel, cross-device, path-to-purchase experience. Every apparel and general merchandise company is under pressure to adapt business processes to satisfy digitally savvy consumers with:

  • Safer products
  • Improved product information
  • Better search experiences
  • Optimized inventory visibility and fulfillment options
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GS1 US® and GS1 Standards have been helping apparel and general merchandise companies do business for more than 40 years. Through GS1 Standards, we’re empowering the retail community to get the right product to the right place at the right time.

Need a solid foundational understanding of GS1 Standards? Learn more about our online or virtual classroom course which offers education that will help you learn product identification standards that result in trusted data for your trading partners and consumers.

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Defining challenges, exploring solutions, creating adoption plans.

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Supporting omni-channel success and supply chain excellence.

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Driving confidence and satisfaction with inventory accuracy.

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Learn more about the GS1 US Apparel and General Merchandise Initiative and how it brings industry stakeholders together to identify common business challenges and develop best practices to enable retail companies to follow their products from source-to-consumer—ensuring that the right product is in the right place at the right time regardless of the channel or path to purchase-- with the use of GS1 Standards.

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