Case Study: Crane Clears the Air with Highly Flexible Omni-Channel Order Platform

Automated order management is enabled for EDI Standards-driven transactions


When Crane USA (Crane) launched its own branded products in 2005, its growth brought more complexity to its operations and the need to comply with retailer requirements. The company also realized that it would be impossible to continue using its manual order fulfillment and management processes. Crane’s assortment of products, both in design and color, also meant dealing with a myriad of retail channels (including Crane’s own online retail presence).

An automated global order management solution, using the GS1 System of Standards, was the key to:

  • Meeting the demands of a wide array of retailers and individual consumers
  • Introducing efficiency into Crane’s business operations
  • Doing business worldwide, using scalable EDI transactions
Crane partnered with DiCentral, a GS1 US Solution Provider, to enable Electronic Data Interchange (EDI) integrated order management.

They created a single order pipeline—regardless of where the orders originated—helping Crane streamline their fulfillment processes for all shipment types (single unit, less than truckload, and truckload). What began as a solution for managing orders became a much more integral component to Crane’s overall operations. Read the case study to learn more.

Interview with Katie Sotor, Vice President of Marketing and Sales, Crane USA.

“We get the full picture of what we’re actually doing – and we’re doing it better. Visibility is a major benefit not just with order submission and receipt, but by supplying real intelligence: inventory, forecasting, sales reports, purchasing reports and so on.”

- Dirk Niedermann, President, Crane

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