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Apparel and General Merchandise

Deliver the right product to the right place at the right time

Consumers are in control in today's world of omni-channel retail. They no longer shop online or in a store—they just shop. They expect accurate, immediate product information and access. And if they can't find what they want when they want it, they move on.

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Retail has become a cross-platform, cross-channel, cross-device, path-to-purchase experience. Every apparel and general merchandise company is under pressure to adapt business processes to satisfy digitally savvy consumers with:

  • Safer products
  • Improved product information
  • Better search experiences
  • Optimized inventory visibility and fulfillment options

All the while, apparel and general merchandise companies are working to implement smarter business analytics.

GS1 US® and GS1 Standards have been helping apparel and general merchandise companies do business for more than 40 years. GS1 US continually evolves to keep pace with emerging changes and challenges. Building on a legacy of U.P.C. barcodes, Electronic Data Interchange (EDI) standards, and floor-ready merchandise best practices, we are now helping drive adoption and use of Electronic Product Code (EPC®)-enabled Radio Frequency Identification (RFID) technology, e-commerce fulfillment best practices, and guidelines for product images and data attributes.

Through GS1 Standards, we’re empowering the retail community to get the right product to the right place at the right time.

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Defining challenges, exploring solutions, creating adoption plans.

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Supporting omni-channel success and supply chain excellence.

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Driving confidence and satisfaction with inventory accuracy.

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Learn more about the GS1 US Apparel and General Merchandise Initiative and how it brings industry stakeholders together to identify common business challenges and develop best practices to enable retail companies to follow their products from source-to-consumer—ensuring that the right product is in the right place at the right time regardless of the channel or path to purchase-- with the use of GS1 Standards.

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GS1 Standards in Use in Apparel and General Merchandise

See how GS1 Standards help retail trading partners use a “common language” to identify items at any point along the value chain—optimizing efficiencies, improving inventory management, and enhancing the customer experience.

See how GS1 Standards help the apparel and general merchandise industry >

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