Make Product Information Search Engine Friendly
Using the GS1 System—across brick and mortar and e-commerce channels—helps trading partners identify, capture, and share accurate product data attributes and images. Further, assigning a unique GS1 GTIN to every product helps retailers, marketplaces, and brands offer consumers a consistent search, discovery, and purchase experience. Finally, using EPC-enabled RFID technology helps retail trading partners to deliver true inventory visibility from source-to-store—enabling 95% tracking accuracy* for every piece of merchandise, in every retail stock location. With this level of inventory intelligence, retailers and brands can respond quickly to optimize inventory location to maximize sales and provide the best consumer shopping experience.
*Auburn University RFID Lab Studies
For online products, the value of a search engine is like a display shelf in a physical store. How items are presented on that shelf influence if and how consumers see a product. When a search is poorly optimized, products have poor “digital shelf” positioning, which makes them more difficult to find, select, and/or purchase.
To help products become more discoverable and accurately represented across all channels, GS1 US is working with industry partners to establish a shared standard for communicating trusted fundamental product attributes between brand owners, trading partners, and retailers in order to ensure products are discoverable and accurately represented across all channels.
The GS1 US Simple Product Listing™ (SPL) Standard is a common, search-friendly language that web and mobile applications can easily understand. Trading partners can use this language to help gain efficiencies without losing the ability to create unique consumer experiences with their existing internal systems.
Regardless of channel, product information now influences an overwhelming majority of all shopping decisions. Yet, as physical audits (through GS1 US data quality pilots) show, overall data accuracy hovers around 50 percent. In the age of e-commerce, accurate data helps you and your supply chain to deliver the right product, to the right place, at the right time. To help organizations respond to increasing consumer and trading partner demands for complete, accurate, and timely product information, GS1 US developed the GS1 US National Data Quality Program.