Improving business by leveraging GS1 Standards for supply chain visibility
In today’s retail grocery industry, companies are facing pressures like never before:
- Growing consumer demand for rich product information
- Complex trading partner expectations for labeling and transparency
- Demands for precise recall readiness, traceability, and on-shelf availability
- Regulatory requirements—and more
GS1 US® works with the retail grocery industry to help address these challenges. By leveraging the power of GS1 Standards, trading partners are achieving business process efficiencies, creating end-to-end supply chain visibility, and improving food safety for consumers.
GS1 US Retail Grocery Initiative
Defining challenges, exploring solutions, creating adoption plans.
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GS1 US National Data Quality Program
Enabling complete and accurate product information with education and effective data governance.
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GS1 US Advisory Services
Customized training and standards implementation support for your organization.
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Learn how the GS1 US Retail Grocery Initiative brings industry stakeholders together to identify common business challenges and develop best practices to enable end-to-end supply chain visibility with the use of GS1 Standards. Need a solid foundational understanding of GS1 Standards? Learn more about our on-demand, self-paced learning modules >
Alcohol and beverage industry
Companies in the alcohol and beverage industry are encouraged to obtain a GS1 Company Prefix and identify products with Global Trade Item Numbers (GTINs) encoded in barcodes to enable automatic data capture.
Guidelines for applying U.P.C. barcodes to alcohol beverage bottles include:
- According to federal and state regulations, permanent proof changes to an existing item and proof variations by state require a new GTIN®
- Age variations by state can carry the same GTIN, unless unique identification is needed for special tracking purposes
- Gift wrap, internal gift-wrapping, or carton (if any) carries the same GTIN as the bottle (Gift bottle GTIN is same as the regular bottle GTIN, assuming same price)
- Special packaging without separate container (e.g., a point-of-sale (POS) piece attached to neck wrap), can carry the same GTIN as the regular bottle if there is no pricing differential
- All vintages of the same varietal wine can have the same GTIN unless there is a plan to market and track different vintages or if they carry different prices