GS1 US Data Hub | Product - View/Use

The tool for accessing validated product data for better business processes


View brand owner-supplied U.P.C.s and basic product data with GS1 US Data Hub® | Product View/Use. This subscription-based tool gives you access to the GS1 US product database, a listing of over 17 million products created directly by the brand owners, containing GS1-compliant U.P.C.s, GTIN®s and product data. Use it to:

  • Be confident that a product is associated with the right GTIN or U.P.C.
  • Increase the accuracy of the product data you use
  • Improve your customer’s experience with quality product data

Benefits for retailers & online marketplaces

  • Have more confidence that your suppliers’ U.P.C.s and product data is accurate at time of set up
  • Reduce the need to use manual look-ups or algorithms for finding the “most likely match” for product listings
  • Provide a better customer experience by validating that products you offer match the description and image 
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Benefits for GDSN®-certified data pools

  • Simplify data entry for your subscriptions - just pull GTIN® data from GS1 US Data Hub | Product.
  • Improve the quality of product data entering both your data pool and the Global Data Synchronization Network™ (GDSN)
  • Create additional data quality and data cleanup services for your customers
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Benefits for web and mobile application developers

  • Spend more time refining your apps and less time sourcing accurate U.P.C. and related product data
  • Give customers an optimal user experience by ensuring that basic brand owner and U.P.C.-related product data is accurate
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Benefits for solution providers

  • Provide validated U.P.C. and basic product data to your applications
  • Enhance trading partner relationships
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In this publication, the letters “U.P.C.” are used solely as an abbreviation for the “Universal Product Code”, which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO.