GS1 US Data Hub | Product - View/Use

The tool for accessing validated product data for better business processes


View brand owner-supplied U.P.C.s and basic product data with GS1 US Data Hub® | Product View/Use. This subscription-based tool gives you access to the GS1 US product database, a listing of over 27 million products created directly by the brand owners, containing GS1-compliant U.P.C.s, GTIN®s and product data. Use it to:

  • Be confident that a product is associated with the right GTIN or U.P.C.
  • Increase the accuracy of the product data you use
  • Improve your customer’s experience with quality product data


Improve data quality with validated product data
  • Over 27 million products are in the database with thousands of new products added each day
  • U.P.C. and basic product data is provided directly from the brand owner; GTINs and U.P.C.s are GS1-compliant.
  • Product data includes company name, brand name, product description, GTIN®, U.P.C., industry, packaging level and hierarchy, GS1 Company Prefix, and the date of the last change
  • Additional product data may be provided by the brand owner, including dimensions, weight, country of origin, and a photo of the product
  • In-tool messaging allows you to directly contact brand owners with questions about their products


Choose options to customize to your workflow needs
  • Search for products by GTIN®, Company Name, or description
  • Choose from single user, five users, 10 users, or unlimited users access options
  • Do one-by-one queries, download mass queries, or use the API
In this publication, the letters “U.P.C.” are used solely as an abbreviation for the “Universal Product Code”, which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO.