The GS1 US Simple Product Listing Standard
Online shopping is no longer just about clicking the “buy-it-now” button, it’s about search, discovery, and the whole digital path to purchase. Streamlining that path and delivering a smooth experience is no longer optional. Today’s tech-savvy consumer doesn’t distinguish online shopping from brick-and-mortar shopping, to her, It’s Just Commerce®. To satisfy consumers’ needs, a product needs to be represented accurately and consistently, in potentially thousands of different places online. In the modern, global, digitally-connected world, retailers and brand owners need to simplify the setup, sharing, and usability of trusted product information across digital and physical commerce channels.
Streamlined data sharing for industry, and improved search for consumers
- Creates a common approach for listing products across all sales platforms
- Enhances speed-to-market
- Reduces item setup time, complexity, and cost through simplified data handling
- Complements, rather than replaces, existing internal product hierarchies
- Expedites and automates product classification for both new and existing products
At GS1 US®, we know that trusted product content is critical in driving customer experience and buying decisions. We also know that inefficiencies are created when many different retailers require their suppliers to use proprietary methods to list products for sale. So that products are discoverable and accurately represented across all channels, we are working with industry partners to establish a shared standard for communicating trusted, fundamental product attributes between brand owners, trading partners, and retailers in order to ensure products are discoverable and accurately represented across all channels.