Certified Content Provider Program

Small businesses need your expertise in order to sell online


There are thousands of GS1 US Small Business Members that don't know how to do what you do! They need your help with retailer readiness, building product content and images, marketing, gaining exposure and understanding compliance and packaging laws. GS1 US has created an avenue for these small businesses to find you, through the GS1 US Certified Content Provider Program.

This program is a wonderful way to get connected with comanies that are actively searching for these services. Why not get them from you, a one-stop-shop that can do it all and help manage their content in GS1 US Data Hub | Product.

Why You!

As a company that operates in this space regularly, there's no one more qualified than you to help small businesses achieve their dreams!

  • You understand the challenges small businesses face and are equipped to meet their needs
  • You can help keep retailer requirements straight and up to date, and provide them with a clean simple package of assets that will help them sell to large retailers
  • You can provide enhanced product information directly back to their Data Hub product detail page, increasing confidence in the data that trading partners see
  • You can help them understand relevant regulations and avoid compliance nightmares
  • You, as a CPP, can also take advantage of the GS1 US Solution Partner Benefts

Requirements to Become a Certified Content Partner

  • Be a GS1 US Solution Partner Program member in good-standing
  • Have at least one designated individual from your company achieve the GS1 US Digital Listing Content Professional status by attending the following classroom training courses and passing the professional designation exam for each
      1. GS1 Standards Professional
      2. Package Measurement Professional
      3. GS1 US Digital Listing Content Professional
  • Subscribe to GS1 US Data Hub for Product, Company, and API
  • Sign GS1 US Certified Content Provider Agreement


There are two stages of whom has access to your data:

  1. Frist stage is the preapproval stage. This is only available to the Brand Owner.
  2. Second stage -after the content has been approved- Any Data Hub Product View/Use Subscriber may view the detail information on products that are shared by default.  Alternatively, if the Brand Owner chooses to only give access to their trading partner(s) for specific products.   In either situation, the enhanced information is located under the Additional Information tab for each product record.  For more information on sharing product information, please refer to the mini guide on sharing

Please refer to job aid: How to Review Enhanced Product content and approve or reject changes Job Aid.

If you have questions in other areas of your business pertaining to GS1 standards such as regrading barcodes or how to acquire a specific type of barcode, email GS1 US Business Support GS1USBusinessSupport@gs1us.org.

If you are having challenges with Data Hub, Data Hub fields, or access, call our member support at 937.435.3870.

There may be a number of reasons you may want to call the CCP: for examples

  1. You would like to discuss the information thy already provided on a record
  2. Removing a product from a work order
  3. Discussing terms of your business arrangement

All levels of Data Hub including the Enhanced Content are secured by our 256 SSL encryption.

The arrangement that you as the Brand Owner and the CCP are determined outside of GS1 US’s Involvement. If for any reason you cancel the agreement with your CCP, the Brand Owner can unassign any product at the product level. In addition, the company administrator for the Brand Owner can unassign a CCP at the company level.

During the approval process, the Brand Owner can reject the content submitted by the CCP and provide a reason for the rejection.

Once the Brand Owner’s Enhanced Content has been approved, it will be immediately displayed with the certified icons.

A Brand Owner can manage their Enhanced Content from Data Hub. View the job aids in this guide to walk you through step by step instructions.