Make Products Scannable by Smartphones via GS1 US Mobile Scan
GS1 US Mobile Scan helps you take barcodes to a new level. Acting like a barcode, it’s a nearly imperceptible digital watermark that’s integrated into your product’s packaging artwork, covering all surfaces without interfering with the brand or packaging design.
Consumers that scan your product’s package with a smartphone app can view related product information such as recipes, allergens, coupons, promotions, and videos. In addition, brand owners can change product information instantly and as often as they like. None of this is possible with a static QR code.
Retail locations can also scan packages with GS1 US Mobile Scan with an enabled point of sale (POS) scanning system. The scanner can read the Global Trade Item Number® (GTIN®) from any angle—supporting faster checkouts and improving the customer experience.
If you have a GTIN, you can create product packaging that can use GS1 US Mobile Scan, right now.