Introducing GS1 US Mobile Scan

GS1 US Mobile Scan takes the barcode and the power of product identification to a whole new level.

GS1 US Mobile Scan™ represents a transformational change of business, enhancing the customer experience in an increasingly technology-centric marketplace. It improves the speed of checkout and puts accurate product information at consumer's fingertips. GS1 US Mobile Scan-enabled packages have a DWCode, a nearly invisible digital watermark that can be read by enabled POS scanning systems and smartphones.

This technology creates opportunities never before imagined when scanning products and provides significant benefits to retailers, brand owners, and consumers alike. The GS1 US Mobile Scan solution is a collaboration between GS1 US® and Digimarc, a pioneering technology company.

Already have a Global Trade Item Number (GTIN) for your product?
For all the benefits it delivers, it is remarkably easy to use GS1 US Mobile Scan. If you have products already identified by GTIN®, you are well on your way. Through the DWCode portal, you can take the GTINs you have and add the additional product descriptive information (attributes) that are required. After you enable your GTIN to have a DWCode, you are ready to use your GTIN as you do today, plus reach consumers in a new, engaging way.

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Existing DWCode Portal User?

Log in to register DWCodes, view account information, and access DWCode-related tools.

Log in to DWCode portal >

Learn more about GS1 US Mobile Scan, view the brochure >
"We see the GS1 US Mobile Scan technology as an essential conduit for transforming our packaging into a central platform for consumer engagement—on the web, in store, at home, and ultimately a digital portal for our brands.”
– Michael Okoroafor, Vice President, Global Sustainability & Packaging Innovation, McCormick & Company, Inc.

Interactive Package

An Inevitable Technology at Hand
GS1 US Mobile Scan opens a new digital door for consumers seeking information. 

Want to see Mobile Scan in action? Watch the possibilities unfold >

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Getting Started with GS1 US Mobile Scan

Take the first step toward enabling GS1 US Mobile Scan, learn more about the setup process, and explore FAQs, articles, thought leadership, and more.

Go to our Getting Started with GS1 US Mobile Scan page >

GS1 US Mobile Scan In the News

GS1 US Mobile Scan Press Releases

Contact Us

Have a question about how GS1 US Mobile Scan works, the benefits, or how to get started?  

Contact us so we may help you get the answer.