Introducing GS1 US Mobile Scan

GS1 US Mobile scan takes the barcode and the power of product identification to a whole new level.

GS1 US Mobile Scan™ makes an entire product package interactive through the use of the use of a DWCode™, a nearly invisible digital watermark that can be read by enabled POS scanning systems and smartphones. It combines the unique product identification of the Global Trade Item Number® (GTIN®) with the power of a digital experience.

Incorporating a DWCode into packaging means that:

  • Forward-thinking brand owners can use their product’s packaging to create greater engagement with their consumers.
  • Retailers can dramatically improve checkout times.
  • Tech-savvy, information-hungry consumers can connect with authentic product information provided directly by the brand owner.


Interactive Package

Learn more about GS1 US Mobile Scan.
Download the Interactive Package PDF (38 MB) >

Want to see Mobile Scan in action? Watch the possibilities unfold >

"We see the GS1 US Mobile Scan technology as an essential conduit for transforming our packaging into a central platform for consumer engagement—on the web, in store, at home, and ultimately a digital portal for our brands.”
– Michael Okoroafor, Vice President, Global Sustainability & Packaging Innovation, McCormick & Company, Inc.

Want to see how GS1 US Mobile Scan can be used? Each page of this online booklet has been enhanced with the DWCode. Scan it and see for yourself. View the booklet >

Getting Started with GS1 US Mobile Scan

Take the first step to making your product package interactive. Learn more about how to get started, explore FAQs and connect with our Solution Partners.


GS1 US Mobile Scan In the News

GS1 US Mobile Scan Press Releases