Introducing GS1 US Mobile Scan

GS1 US Mobile Scan™ makes an entire product package interactive through the use of the use of a DWCode™, a nearly invisible digital watermark that can be read by enabled POS scanning systems and smartphones. It combines the unique product identification of the Global Trade Item Number® (GTIN®) with the power of a digital experience.

Incorporating a DWCode into packaging means that:

• Forward-thinking brand owners can use their product’s packaging to create greater engagement with their consumers.
• Retailers can dramatically improve checkout times.
• Tech-savvy, information-hungry consumers can connect with authentic product information provided directly by the brand owner.