Retailers love GS1 Barcodes

You have your product, your business plan, and maybe even some prospective buyers.

Now it’s time to take the next step. To sell your product in a store or online, you'll need a way to identify your product uniquely to retailers. Putting a barcode on your product is the similar to putting a license plate on your car. When you get a barcode from GS1 US, your barcode tells retailers and customers what company the product belongs to, just like your license plate identifies you as the registered owner of that car. If you don't get your barcodes from GS1 US, that feature is not guaranteed. Which is why retailers love GS1 barcodes.


GS1 US is the only not-for-profit company in the barcode business. We pioneered the use of the UPC barcode over 40 years ago. If you get your barcodes from a source other than GS1 US, you run the risk of important company information missing from your barcode.

It's time to get your unique product barcode!


When you get barcodes from GS1 US we’ll issue you a unique company identification number, called a GS1 Company Prefix. The GS1 Company Prefix the first 4-10 digits of every barcode. The Prefix is the part of the barcode that identifies your company as the brand owner of the product it's sitting on. GS1 Prefixes also enable us to sell barcodes to companies just like yours in bundles. So you can get more than one barcode in one easy transaction.