When you get barcodes from GS1 US we’ll issue you a unique company identification number, called a GS1 Company Prefix. It’s part of every barcode you create and is the key to uniquely linking your company to your products in the marketplace.
When you get your barcodes from GS1 US, you are getting authentic barcodes. Every barcode you create will point to you as the brand owner of that product. Which is why retailers love GS1 barcodes. Why get barcodes from anyone else when you can get GS1 compliant barcodes directly from the source?