What Business Cares About
Supply chain fundamentals are being revolutionized to compete and win consumer loyalty. Brands, retailers, and their trading partners are collaborating to rethink the way a product moves, is packaged, and is presented to shoppers.
Amid intense competition, collaboration around standards has never been more important. Standardization enables interoperability and automation, which in turn delivers speed, accuracy, and visibility—all of which are critical to winning the hearts and minds of the tech-savvy consumer.
Moving at the speed of consumers goes far beyond consumer-facing touchpoints. It requires business focus in four major areas: product information, unified commerce, safety and regulatory compliance, and innovation and technology.