What Consumers Want
Consumer needs and wants are ever-changing—and the pace is accelerating. Today, digital savvy consumers hold the power, and the business landscape is constantly shifting to meet their needs. The result is disruption across every industry. Companies that are winning today are seizing the opportunities of smart data to bolster innovation in both the digital and physical spaces. They are using smart data to keep up with the rapidly evolving appetites of consumers and creating experiences that drive consumer loyalty. As an industry-driven organization, GS1 US works with businesses to help keep pace with change to better meet consumer expectations.