GS1 US and McKinsey & Company Collaborate to Deliver New Digital Convergence Forum Next Month
Co-Located with GS1 Connect 2016, Forum Explores Best Practices to Help Brands, Retailers, e-Tailers and Online Marketplaces Succeed Online

LAWRENCEVILLE, NJ – May 9, 2016 – With consumer expectations driving significant changes in e-commerce, GS1 US and knowledge partner, McKinsey & Company, will host the Digital Convergence Forum, giving retail, consumer packaged goods and healthcare professionals an opportunity to learn best practices for growing their businesses online. The one-day event, co-located with the GS1 US annual conference and exhibit, GS1 Connect®, will take place June 2, 2016 at the Marriot Marquis in Washington, D.C. and will feature executive digital strategist speakers from leading corporations including Beats Electronics, Campbell Soup Company, eBay, Google Shopping, Kroger, Tesco, TUMI and others.

“With the monumental growth of online shopping, the retail industry is taking significant steps to improve search, discovery and the digital path-to-purchase,” said Bob Carpenter, president and CEO of GS1 US. “The Digital Convergence Forum will provide attendees with actionable tools and strategies that businesses can use to improve their customer experiences, win in today’s competitive online ecosystem, and attract loyal consumers.”

McKinsey’s top e-commerce experts and industry thought leaders will share digital breakthroughs for driving omni-channel performance through personalization, improving product search and leveraging data and predictive analytics to win within the digital journey. Additional topics to be discussed include the current state of digital, contextual curation, and measuring a company’s “Digital Quotient.”

The Digital Convergence Forum will also include a fireside chat with renowned futurist and global innovation advisor, Daniel Burrus. The author of best-selling books such as Flash Foresight and Technotrends, Burrus will discuss game-changing digital trends that will have a direct impact on the retail sector.

More information is available at While the Digital Convergence Forum is co-located with GS1 Connect, separate registration is required.

About GS1 US®
GS1 US, a member of GS1®, is an information standards organization that brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 Standards. More than 300,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, barcodes, Electronic Product Code (EPC®)-based Radio Frequency Identification (RFID), data synchronization, and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code® (UNSPSC®).

Shannon Sullivan
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