Close the First-Mile Data Gap With GS1 US Rapid Record

GS1 US Rapid Record™ makes traceability as easy as a text message, enabling trading partners to get the critical tracking event (CTE) data they need. 

  • The Food Safety Modernization Act Rule 204 (FSMA Rule 204) requires detailed traceability data, but collecting that information can be a challenge. Many organizations that grow, cool, or pack food have limited technology resources, making it difficult to capture and share data consistently. 

    GS1 US Rapid Record helps close that gap by helping those who grow, cool, or pack food easily capture Harvest, Cooling, Initial Packing, and Shipping data. By leveraging standardized data in GS1 US Data Hub®, users can follow simple, multilingual SMS text message prompts. Once completed, an electronic file is generated that can be shared with trading partners to help support FSMA Rule 204 requirements, improve recall readiness, and strengthen traceability across the supply chain. 

    Text it. Track it. Trust it. GS1 US Rapid Record is the easiest way to help the entire supply chain participate in digital traceability.  

Ready to Simplify First-Mile Traceability?

Watch a short demonstration to see how GS1 US Rapid Record helps capture and share traceability data through simple text messages and how trading partners can receive the standardized data they need.

Ideal for Organizations That:

  • Source from growers or farms
  • Need first-mile traceability
  • Are preparing for FSMA Rule 204
  • Need suppliers to capture CTE/Key Data Element (KDE) data