GS1 Digital Link helps barcodes and other data carriers become web links - connecting a product's unique identity to online sources of real-time information that brands control.
The GS1 Digital Link standard extends the power and flexibility of GS1 identifiers by making them part of the web. This means that GS1 identifiers, such as the GTIN, are now a gateway to consumer information that strengthens brand loyalty, improved supply chain traceability information, business partner APIs, and more.
What is GS1 Digital Link?
Explore the barcode that offers limitless experiences
Get Started with GS1 Digital Link:
GS1 Digital Link Resources and Training
The GS1 Digital Link Journey
Proof of Concept
Together with Avery Dennison, P&G, and Walmart, the GS1 US Proof of Concept team set out to demonstrate how a single barcode can perform multiple functions.
- Read the whitepaper | Download PDF >
- Watch the Demo Video (requires acknowledgement of licensing agreement) | Visit page
- Powering the Future of Retail | Download PDF >