What is GS1 Digital Link?
Explore the barcode that offers limitless experiences
Get Started with GS1 Digital Link:
GS1 Digital Link for Brand Owners
Brands can now speak directly to consumers through a single, smarter barcode on their packaging, providing detailed, reliable information and richer, personalized experiences.
GS1 Digital Link for Retailers
Retailers can improve efficiency and safety with access to accurate product data and enhanced traceability, with the ability to also authenticate products as they move through their system.
Help your brand and retailer customers get started with GS1 Digital Link by offering this value-added service.
GS1 Digital Link Resources and Training
The GS1 Digital Link Journey
Proof of Concept
Together with Avery Dennison, P&G, and Walmart, the GS1 US Proof of Concept team set out to demonstrate how a single barcode can perform multiple functions.
- Read the whitepaper | Download PDF >
- Watch the Demo Video (requires acknowledgement of licensing agreement) | Visit page
- Powering the Future of Retail | Download PDF >