Product packaging can be as creative as you want, but your barcodes need to follow certain guidelines to be acceptable by retailers and marketplaces. By working with GS1 US to get your barcodes, you’ll know for sure that your UPC barcodes are unique, registered only to your company, and can be shared across trading partners.
What is the purpose of barcodes on packaging? Simply put, barcodes help your product go “beep” in the checkout line at a store. They also help online marketplaces verify that your product is authentic. Getting a GS1 barcode means your product will be acceptable by many different kinds of supply chain and retail systems. This is useful for global fulfillment and inventory management purposes. When used in an online product listing, it can help you turn up in more search results.
An authentic barcode from GS1 US can boost your credibility in the eyes of retailers. Buying UPCs from another source may mean you are using identification numbers previously assigned to someone else. This can cause delays when going to market and may mean additional costs associated with relabeling.
A trusted source for UPC barcodes for more than 50 years, GS1 US is a not-for-profit organization that maintains a host of other open data standards that support the supply chain. Without standards, there would be no consistency in how products are identified, tracked, and sold around the world. GS1 US helps develop best practices and guidelines to create more efficient supply chains.