Become the Business You Want to Be. Unlock the Power of GS1 Standards

Millions of businesses rely on GS1 US® for barcodes and product identification. Yet, our mission goes well beyond barcodes. As a membership organization, the GS1 US mission is to support the adoption and use of GS1 Standards as a key component of business processes.

GS1 Standards are the shared language businesses use to sell, grow, remain competitive, and even reinvent themselves. When a part of your business, they allow you to easily identify, manage, and share product data with your trading partners, supply chains, and customers to streamline operations, cut costs, and deliver richer, more satisfying customer experiences.

Through our expertise, collaborative work with industry, educational programs, tools, and more, GS1 US is committed to helping businesses and industries of all sizes meet their business challenges by unlocking the power of GS1 Standards.