Data Matrix can encode a large amount of data in a relatively small space. A data matrix comes in square and rectangular versions and contains built-in error correction that adds to their reliability. Like a QR code, they can link to websites with product information, providing more data or a consumer experience.
It is a 2D barcode that is used in a variety of applications. GS1 Data Matrix is used extensively on medical devices, pharmaceuticals, and other healthcare products. Additionally, GS1 Data Matrix is used in fresh foods, construction, and other products that require more information beyond the standard barcode.
This type of barcode can be put into a web friendly, GS1 Digital Link format that looks just like the URLs used in your browser. This web-friendly URL data format allows a Data Matrix to connect users to online resources just like a QR Code does.