Why Do We Need Barcodes on Packaging?
Many retailers and marketplaces now require barcodes sourced directly from a GS1® organization. By working with GS1 US® to get your barcodes, you’ll know for sure that your UPC barcodes are unique, registered only to your company, and can be shared across trading partners—which benefits your supply chain management strategy and makes you a good vendor to work with in the eyes of the retailer.
Simply put, barcodes help your product go “beep” in the checkout line at a store. They also help online marketplaces verify that your product is authentic. Getting a GS1 barcode means your product can be globally fulfilled and is compatible with inventory management systems. Getting UPCs from another source may mean you are using identification numbers previously assigned to someone else. This can cause delays when going to market and may result in additional costs associated with relabeling.
A trusted source for UPC barcodes for more than 50 years, GS1 US is a not-for-profit organization that maintains a host of other open data standards that support the supply chain. Without standards, there would be no consistency in how products are identified, tracked, and sold around the world. GS1 US helps develop best practices and guidelines to create more-efficient supply chains.