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Headquartered in Clemson, South Carolina, Southern Fried Cotton (SFC) is a small apparel brand with 30 employees. The company’s popularity with consumers of all ages has significantly grown since its inception in 2012—doubling its retail operations, branching out to include a wholesale division, and increasing from 30 to 350 retail customers. When a major retailer requested that SFC uniquely identify its products, the company set out to make this happen—not only for its retailers, but also for the benefit of its own operations.
Partnering with Avery Dennison, a GS1 US® Solution Partner, SFC deployed an in-house Electronic Product Code (EPC®)-enabled item level RFID (Radio Frequency Identification) tagging solution that delivered a measurable return-on investment and future-proofed its business. What began as a solution that would address the needs of retail customers, became a much more integral component in the company’s overall growth strategy.
Interview with Traci Harrington, Wholesale Account Executive, Southern Fried Cotton.