As the pace of consumer and business change keeps accelerating, the role of GS1 US is more relevant than ever. Despite massive amounts of data, companies are struggling to structure, govern, and share it for maximum value.
Companies—and now consumers—don’t just need data. Smart data is not only accurate and reliable, it is structured so that it can flow through all of our information ecosystems. Smart data is visible, linkable, searchable, sharable, and traceable. Smart data is critical for companies optimizing business processes, consumers making purchasing decisions, and regulators protecting public safety.