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Retail Grocery

Improving business by leveraging GS1 Standards for supply chain visibility

In today’s retail grocery industry, companies are facing pressures like never before:

  • Growing consumer demand for rich product information
  • Trading partner expectations for labeling and transparency
  • Demands for recall readiness, traceability, on-shelf availability
  • Regulatory requirements—and more
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GS1 US® works with the retail grocery industry to help address these challenges. By leveraging the power of GS1 Standards, trading partners are achieving business process efficiencies, creating end-to-end supply chain visibility, and improving food safety for consumers. 

Companies in the alcohol and beverage industry are encouraged to obtain a GS1 Company Prefix and identify products with Global Trade Item Numbers (GTINs) encoded in barcodes to enable automatic data capture.

Guidelines for applying U.P.C. barcodes to alcohol beverage bottles include:

  • According to federal and state regulations, permanent proof changes to an existing item and proof variations by state require a new GTIN®
  • Age variations by state can carry the same GTIN, unless unique identification is needed for special tracking purposes
  • Gift wrap, internal gift-wrapping, or carton (if any) carries the same GTIN as the bottle (Gift bottle GTIN is same as the regular bottle GTIN, assuming same price)
  • Special packaging without separate container (e.g., a point-of-sale (POS) piece attached to neck wrap), can carry the same GTIN as the regular bottle if there is no pricing differential
  • All vintages of the same varietal wine can have the same GTIN unless there is a plan to market and track different vintages or if they carry different prices
  • Download GS1 Wine Supply Chain Traceability Guideline PDF
  • For more, search the GS1 US Resource Library
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GS1 US Retail Grocery Initiative

Defining challenges, exploring solutions, creating adoption plans.

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GS1 US National Data Quality Program

Enabling complete and accurate product information with education and effective data governance.

Improve data quality >

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GS1 US Advisory Services

Customized training and standards implementation support for your organization.

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GS1 Standards in Use in Retail Grocery

See the role GS1 Standards play in helping the retail grocery industry improve traceability and food safety.

See how GS1 Standards help the retail grocery industry >


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