UPC Barcodes & Prefixes

Case Study: CKE Restaurants

Tracing Food from Farm to Drive-Thru

CKE Restaurants Holdings, Inc., the parent company of the Carl’s Jr. and Hardee’s brands, saw the need early on for a robust traceability platform that would further bolster its food safety program and would also help meet current and anticipated federal regulatory requirements. With thousands of restaurants in all but six U.S. states, the structure and consistency of the program would be vital to its usefulness. Basing its end-to-end traceability initiative on GS1 Standards, CKE’s traceability system allows for more targeted recalls and withdrawals, minimizing cost and waste, while improving food safety.

CKE Restaurants