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The Global Language of Business

Get a Barcode

The Global Language of Business

GS1 US and Marketplace Selling

Seamless Access to Global Product Identifiers

Get Barcodes

Today's online shoppers are looking for a broad array of products and have high expectations for speed, convenience, and order accuracy. As a marketplace seller, you can tap into this opportunity by licensing UPC barcodes directly from GS1 US.

To create a product listing, you will use the 12-digit number sequence under the UPC barcode. This is your product’s Global Trade Item Number (GTIN). GTINs that specifically link your company to your product help show that you are a credible, legitimate seller.

Man with order sheet

How it Works

Here are some simple steps to help you get GTINs for your products and start creating barcodes.  

  • Estimate how many you will need for your products – this includes variations like style, color, and flavor. Check out the GS1 US barcode estimator tool for help. 
  • Choose the pricing option that fits your needs, add your selection to your cart, and check out. 
  • Start assigning GTINs and creating barcodes with GS1 US Data Hub, our platform for managing product data. 
  • Once your GTINs are assigned to your products, you can use them right away on various online marketplaces. 
Get Several UPC Barcodes Get Several UPC Barcodes Starting at $250
Get a GS1 Company Prefix

*Annual renewal fee

Get a Single UPC Barcode Get a Single UPC Barcode $30 Each
Get a GS1 US GTIN
Supports growing product lines
Uniquely identifies locations (GLN)
Uniquely identifies products
Supports mixed cases and pallets
Supports coupon creation
Identifies medical devices and pharmaceutical products
Learn more Learn more
Get Several UPC Barcodes Get Several UPC Barcodes Starting at $250

*Annual renewal fee

Learn more
Get a GS1 Company Prefix
What’s included?
  • Supports growing product lines
  • Uniquely identifies locations (GLN)
  • Uniquely identifies products
  • Supports mixed cases and pallets
  • Supports coupon creation
  • Identifies medical devices and pharmaceutical products
Get a Single UPC Barcode Get a Single UPC Barcode $30 Each Learn more
Get a GS1 US GTIN
What’s included?
  • Uniquely identifies products
Packaging a product

About GS1 US

Best known as the administrator of the UPC barcode, GS1 US also helps develop best practices for efficient supply chains and effective business relationships—all to help better serve today’s consumers and their changing needs. 

Prepare for Growth and Success

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