You’ll need an authentic way to identify your products if you want to sell them in stores or on major online marketplaces. GS1 barcodes are accepted all over the world. The barcode you need for your product with one retailer, is the same barcode you'll need to list your product for another. With GS1 barcodes, you can assign a single barcode to your product and use that barcode everywhere, with any retailer that is selling that specific product, whether it’s in stores or online.

See Why Business Owners Choose GS1 US

“We used third-party barcodes at first. But when we launched on another marketplace, they didn’t work. Years later, we’re still cleaning up that mess.” Andrew Jacobs
CEO, JAM Paper

Your GS1 Barcodes Come With a Membership

Your Barcodes Will Always Identify Your Company As the Owner of Your Products

GS1 barcodes uniquely identify your company as the Brand Owner of every barcode. We are able to do this by issuing your company something called a GS1 Company Prefix. The Company Prefix is a number sequence that is unique to your company and it’s built in to every single one of your company’s barcodes.

“[U.P.C.s allow customers] to know this is your product, that no one else can pretend that they’re your product. It earns trust with the customer.” Kait Flynn
Former Senior Vendor Manager at Amazon

Accurately Build Your Barcodes and Manage Your Product Information

Your GS1 US Membership also includes access to our barcode tool, GS1 US Data Hub | Product. You can build your barcodes and manage all of your product information directly in this tool. You can trust that your barcodes and GTINs (Global Trade Item Numbers) will be created accurately the first time. Data Hub helps you avoid costly technical errors related to barcoding your products.

Show Retailers You’re Ready

GS1 barcodes will always point to your company as the brand owner of that barcode and related products.

Retailers often verify the authenticity of your barcodes by checking in the GS1 Database before they allow you to sell on their site. If your company is not listed in the database as the brand owner of that barcode, your account might be suspended, or you might need to relabel your products. Both will cost you time and money!

“Incomplete product information and U.P.C.s shows a lack of experience to potential retail partners.” Erik Elfstrum, CEO at caffeine-alternative producer pureLYFT

Control Your Product Data

Product data is helpful information about your product and it’s important to both retailers and their customers. Retailers need your product data in order to be able to list your product on their website, and customers will use that information to make purchasing decisions.

Ready to Get Your Barcodes Now?

Whether you’re selling in stores, online, or both, the right place to turn for barcodes is GS1 US.

Get Your Barcodes

In this publication, the letters “U.P.C.” are used solely as an abbreviation for the “Universal Product Code”, which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO.