GS1 US Leadership

Bob Carpenter - President and Chief Executive Officer

Bob Carpenter
President and Chief Executive Officer

As President and Chief Executive Officer of GS1 US®, Bob Carpenter is responsible for leading the Company’s strategic direction, including business solutions, education and training programs, industry initiatives, and community engagement focused on driving broader adoption and use of GS1 Standards. He oversees all corporate development efforts charged with uncovering new opportunities for unique identification to promote interoperability across developing technologies, ranging from blockchain and artificial intelligence to conversational commerce and machine learning. With more than two million customers across 150 countries globally, GS1 Standards for unique, persistent identity from product origin to disposition represent a critical foundation for today’s connected commerce and the technologies available to industry.

Prior to joining GS1 US, Mr. Carpenter was President of ARAMARK Healthcare, which generated $2 billion in revenue for ARAMARK Corporation and served more than 1,200 North American hospitals. He led more than 13,000 employees, providing food, facilities, and clinical equipment, to achieve record growth for the company under his leadership. He also served as Senior Vice President of Business and Strategic Development for ARAMARK International, a $4 billion division with locations in 22 countries.

Before his career at ARAMARK, Mr. Carpenter was Vice President of Marketing for McNeil Consumer and Specialty Pharmaceuticals, a Johnson & Johnson company, where he led a department responsible for 21 different product lines, including Tylenol, Motrin, Imodium, and St. Joseph portfolio brands.

Mr. Carpenter is a member of the GS1 Global Management Board and Executive Committee. He is frequent guest speaker at industry events and conferences, including the International Foodservice Manufacturers Association (IFMA) President’s Conference, Food Marketing Institute (FMI) Midwinter Executive Conference, the National Retail Federation (NRF) Big Show, The Consumer Electronics Show (CES), and the Healthcare Supply Chain Expo.

Mr. Carpenter earned a Master of Business Administration (MBA) from Harvard Business School and a bachelor’s degree in history from Middlebury College, where he graduated Phi Beta Kappa and Magna Cum Laude.

Yegneswaran Kumar (“Kumar”) - Senior Vice President & Chief Financial Officer, Finance, Legal and Enterprise Programs

Yegneswaran Kumar (“Kumar”)
Senior Vice President & Chief Financial Officer, Finance, Legal and Enterprise Programs

Yegneswaran Kumar is the Senior Vice President & Chief Financial Officer, Finance, Legal and Enterprise Programs for GS1 US. His responsibilities include guiding the financial strategy and performance of the organization, financial controls, and investment fund performance. Additionally, he oversees the legal department, the enterprise programs team responsible for product management, has fiduciary responsibilities as Corporate Secretary and is involved in Board membership and governance matters.

Kumar has more than 20 years of finance experience in global companies. Prior to joining GS1 US in July 2005, he was Finance Director–Supply Chain for North American operations at Johnson Diversey, a global manufacturing company. Previously, he also served in different capacities at Black & Decker in the Middle East and the U.S., lastly as Director–Financial Planning & Analysis for its flagship power tools business. Prior to that, he held several financial roles at Unilever in India where he led the financial and logistics operations for the largest sales region in the country.

Kumar holds an undergraduate degree from Madras University, India, a Master of Business Administration (MBA) from the Indian Institute of Management, Ahmedabad, India, and professional accreditation as a Chartered Accountant in India. After migrating to the U.S., Kumar obtained his Certified Public Accountant (CPA) and Chartered Financial Analyst (CFA) accreditations.

Melanie Nuce - Senior Vice President, Innovation and Partnerships

Melanie Nuce
Senior Vice President, Innovation and Partnerships

As Senior Vice President, Innovation and Partnerships, Melanie Nuce leads a team that investigates new technologies, partnerships and business opportunities to increase the relevance and reach of GS1 Standards. Drawing on her extensive background in retail technology, Ms. Nuce oversees the exploration of collaboration opportunities to help businesses leverage emerging technologies including the Internet of Things (IoT), blockchain, artificial intelligence (AI) and computer vision to address multiple business process challenges such as autonomous retail and circular economy.

Previously, Ms. Nuce was the Vice President, Corporate Development, managing a pipeline of opportunities where GS1 Standards help drive business process efficiencies and innovation. Prior to that, she was Vice President, Apparel and General Merchandise at GS1 US, leading the GS1 US Apparel & General Merchandise Initiative, a retail industry group focused on improving inventory accuracy, exchanging standardized product data and achieving source to store supply chain visibility.

Before joining GS1 US, Ms. Nuce was the director of retail industry marketing at GXS (now OpenText) and also served as a global product manager for both supply chain visibility and data synchronization applications at GXS. Ms. Nuce also spent several years in various supply chain and consulting roles, with an emphasis on business-to-business relationships, electronic data interchange (EDI) implementation and warehouse automation projects.

Ms. Nuce is active in the ongoing development of global standards and is a frequent speaker at educational seminars and industry tradeshows. She has presented at the National Retail Federation’s BIG Show, Council for Supply Chain Management Professionals (CSCMP) Edge, and the APICS Annual Conference. She is a frequent resource on retail and supply chain technology topics for media outlets such as Reuters, the Wall Street Journal, and Forbes.

Ms. Nuce earned her bachelor’s degree in professional studies from Bethany University.

Siobhan O’Bara - Senior Vice President, Community Engagement

Siobhan O’Bara
Senior Vice President, Community Engagement

Siobhan O’Bara, Senior Vice President of Community Engagement at GS1 US, is an accomplished leader with more than 25 years of experience in supply chain, logistics, and operations management. She is responsible for developing a single vision and leading a team that supports all GS1 US member needs and programs. This includes guiding the community engagement strategy to drive broader adoption and use of GS1 Standards and solutions across 25 industries and for building long-term industry relationships through meaningful collaboration. Ms. O’Bara serves as lead ambassador to the consumer packaged goods/grocery, healthcare, foodservice, fresh foods, apparel, and general merchandise industry sectors. In addition to her industry role, she has responsibility for the GS1 US education and training as well as external services offering, which includes GS1 US member support and the advisory services program.

Prior to joining GS1 US, Ms. O’Bara held several executive leadership positions at Covidien (Medtronic), a leading global provider of healthcare products. A seasoned customer service and customer operations expert, during her tenure at Covidien, Ms. O’Bara led multiple customer initiatives. As Vice President of Customer Operations, she created a Global Shared Services customer operations team that supported more than 200,000 customers in three sectors and six global business units. She was also Vice President of Supply Chain Systems & Solutions, responsible for systems conversions and merger/acquisition integrations. She led the supply chain functions at multiple Covidien divisions, including medical supplies, retail, imaging, pharmaceutical, and respiratory technologies.

An accomplished author and public speaker, Ms. O’Bara is often invited to speak at industry events and university supply chain management programs, including Penn State. She is a graduate of Johnson & Wales University, the University of Connecticut, and Babson College.

Greg Rogers - Senior Vice President, Human Resources

Greg Rogers
Senior Vice President, Human Resources and Facilities

As Senior Vice President of Human Resources at GS1 US, Greg Rogers has more than 30 years of human resource and management experience in the consumer packaged goods and utilities industries. He is responsible for leading all facilities management and human resources activities across the organization in the areas of employee relations, training and development, talent management, organizational development, compensation, benefits, employee communications, and office services. Previously, he served as Vice President of Human Resources for GS1 US.

Before joining GS1 US in 2013, Mr. Rogers was Vice President of Human Resources for Revlon, a leading global cosmetics and beauty care products company. At Revlon, he provided human resources leadership to the corporate office and the U.S. market while leading the development and delivery of worldwide corporate human resource programs.

Mr. Rogers started his professional career at Pacific Gas & Electric Company, where he held positions of increasing responsibility in human resources and general management. During that time, he served on many advisory boards, including the San Francisco Mayor’s Human Resources Advisory Board, Goodwill Industries of the Bay Area Board of Advisors and the Commerce Clearing House National Human Resources Board of Advisors.

Mr. Rogers earned his bachelor’s degree in psychology and business administration from Case Western Reserve University and his Master of Business Administration (MBA) from the Weatherhead School of Management at Case Western Reserve University. He is a certified Senior Professional in Human Resources from the Society of Human Resources Management.

Bill Strawderman - Senior Vice President of Marketing

Bill Strawderman
Senior Vice President, Marketing

As the Senior Vice President of Marketing at GS1 US, Bill Strawderman leads a diverse team of professionals responsible for data-driven marketing strategies designed to increase the adoption, use and advocacy of GS1 Standards, the most widely used supply chain standards in the world. A seasoned marketer, Mr. Strawderman also oversees media relations activities that bolster the organization’s thought leadership and reputation, and manages insights and analytics that advance the GS1 US mission and vision.

Mr. Strawderman built his career as a multi-disciplinary marketer, working at AT&T for more than 20 years where he managed customer acquisition, product development, channel marketing and corporate communications. Within the last decade, he has developed significant expertise in digital marketing and social media, pioneering new technologies and developing mature organizational capabilities that generate demand and enhance reputation. During his final assignment with AT&T as Executive Director of Digital Marketing and Social Media, he started the Company’s first B2B blog, deployed their first marketing automation platform and established user experience management as a foundational discipline. Just prior to joining GS1 US, Mr. Strawderman was the Senior Director, Digital Marketing and Social Media at Siemens, where led the digital and content center of excellence in the U.S. supporting corporate brand development and regional demand programs. 

Mr. Strawderman is a member of the CMO Club, has published several blogs offering marketing tips and insights and was honored as one of 25 Social Business Leaders by IBM and the Economist Intelligence Unit. He earned his bachelor’s degree in economics from Rutgers University, and his Master of Business Administration (MBA) in marketing from the Rutgers Graduate School of Management.

Carrie Wilkie - Senior Vice President, Standards and Technology

Carrie Wilkie
Senior Vice President, Standards and Technology

Carrie Wilkie, Senior Vice President, Standards and Technology at GS1 US, leads the teams responsible for developing GS1 Standards and technology offerings that align with industry’s current and future business needs focused on supply chain visibility.

Previously, as Senior Vice President of Enterprise Program Delivery at GS1 US, Ms. Wilkie oversaw product management and education and training, where she guided customer support strategy, the development of tools and services, and educational offerings across several industry sectors including apparel, general merchandise, foodservice, healthcare, and retail grocery, as well as industries with emerging standards usage (banking and government).

Before joining GS1 US in 2014, Ms. Wilkie held several management roles during her 10-year tenure at Dawn Foods where she worked to improve product data management and address regulatory affairs. She led cross-functional, digitally innovative teams that made significant improvements to data synchronization, data quality, and regulatory compliance in the foodservice industry.

Ms. Wilkie is a frequent speaker at industry events, including the Association for Financial Professionals, Secure Cash and Transport Association, and GS1 global standards events. She holds a Bachelor of Arts in politics and government from Ohio Wesleyan University, a Master of Arts in organizational management from Spring Arbor University and a Master in Library and Information Science from Wayne State University.

GS1 US Board of Governors

The GS1 US Board of Governors brings together key industry leaders who are committed to the voluntary adoption and usage of GS1 Standards for the benefit of their stakeholders. The Board of Governors makes it possible to improve efficiency for industry in a collaborative manner.

GS1 US Board Chairman
Mr. John W. Inwright
Former President & Chief Executive Officer
Wendy's Quality Supply Chain Co-op, Inc.

GS1 US Vice Chairwoman
Dr. Susan Moffatt-Bruce
Chief Executive Officer 
Royal College of Physicians and Surgeons of Canada


Mr. Dave Bornmann
Senior Vice President, Product Business Development
Publix, Inc.

Mr. Steve Breen
Senior Vice President, Enterprise Inventory Optimization

Mr. Bob Carpenter
President and Chief Executive Officer
GS1 US, Inc.

Mr. Alfredo Colas
Senior Vice President
Data and Analytics Digital Go-to-Market, and Agile and DevOps
The Procter & Gamble Company

Mr. Dave DeLaus
Senior Vice President and CIO
Wegmans Food Markets, Inc.

Mr. Sam Heyworth
Vice President, Consumables

Mr. Robert Howell
Vice President, Logistics and Supply Management
Sysco Corporation

Mr. Miguel Lopera
President and Chief Executive Officer

Mr. John Phillips
SVP, Customer Supply Chain & Go-To-Market

Dr. Sanjay Sarma

Massachusetts Institute of Technology

Dr. Charles Schafer, Ph.D.
Engineering Director
Google Store

Mr. Joseph Sheridan
President & Chief Operating Officer
Wakefern Food Corp.

Mr. Randall J. Skoda
President and CEO
Topco Associates, LLC

Mr. Brad Spickert
Senior Vice-President Supply Chain
The Coca Cola Company

Ms. Meredith Stevens
Worldwide Vice President, Consumer Health Supply Chain and Deliver
Johnson & Johnson Supply Chain

Mr. Dick Tracy

Dot Foods, Inc.

Mr. Kevin Urban

Executive Vice President, Logistics Services
PVH Corp.

Mr. Yossi Zomet
Vice President, Product and Engineering
eBay, Inc.