How can you get started with Digital Link?
Whether you use internal resources or engage a GS1 US Solution Provider, there are three core steps to implementing Digital Link.
Step 1: Create digital identifiers
Once you have determined which products are top priorities for Digital Link, create a digital identifier for each using the GS1 system of identification or a GTIN. Map the relevant GTIN, SKU-level, and/or serialized (item-level) identifiers to a corresponding digital identity constructed in the GS1 Digital Link syntax.
Step 2: Select a web-enabled data carrier and incorporate it on your products/packaging
The Digital Link standard is data carrier agnostic – enabling you to implement the carrier that works best for your use cases. For consumer engagement use cases, you will want to select a line-of-sight data carrier, such as a QR code or Data Matrix. Digital Link can also be used with NFC, RFID, or other non-line-of-sight carriers. In addition, you may have use cases where you want to combine these; Digital Link can support that approach, as well.
Step 3: Enhance experiences for consumers and retailers
This is your chance to bring your brand to life and foster customer loyalty by bridging your physical product with digital services and content. With one scan on a smartphone, a consumer can access different product-related experiences, such as more detailed product information, promotions, sustainability, frequently asked questions, and more. When retailers scan the barcode, they can be notified at the point of sale if a product has been recalled, has expired, or is counterfeit. Behind the scenes, they can better manage inventory and access critical product details, including safety manuals.