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Retail Grocery

Improving inventory visibility using GS1 Standards


In retail grocery, on-shelf availability and efficiency are everything. GS1 Standards help trading partners seamlessly exchange data to enable supply chain visibility and consumer transparency.

Retail Grocery Thought Leadership and Best Practices

Alcohol and Beverage Industry

Companies in the alcohol and beverage industry are encouraged to obtain a GS1 Company Prefix and identify products with Global Trade Item Numbers (GTINs) encoded in barcodes to enable automatic data capture.

Guidelines for applying U.P.C. barcodes to alcohol beverage bottles include:

  • According to federal and state regulations, permanent proof changes to an existing item and proof variations by state require a new GTIN®
  • Age variations by state can carry the same GTIN, unless unique identification is needed for special tracking purposes
  • Gift wrap, internal gift-wrapping, or carton (if any) carries the same GTIN as the bottle (Gift bottle GTIN is same as the regular bottle GTIN, assuming same price)
  • Special packaging without separate container (e.g., a point-of-sale (POS) piece attached to neck wrap), can carry the same GTIN as the regular bottle if there is no pricing differential
  • All vintages of the same varietal wine can have the same GTIN unless there is a plan to market and track different vintages or if they carry different prices
  • Download GS1 Wine Supply Chain Traceability Guideline PDF

How to Get Involved

Retail Grocery Industry Resources

Retail Grocery Success Stories

Retail Grocery Education and Training

Who Can Help

Need a hand?

If you need help getting started or support with any aspect of your GS1 US membership, please get in touch.