2D Workshop Series:

The 2D Barcode Transformation and How to Prepare

Learn how 2D barcodes are transforming supply chains and changing the way consumers eat, shop, and live. Join industry experts at 11:00 AM ET on September 17 and 24, and bring your questions!

Preparing for the 2D Transformation

Commerce is moving faster, and consumer and supply chain requirements are expanding. As a result, the one-dimensional (1D) UPC barcode that has endured for over 50 years is evolving in a major way. Retailers, technology providers, and brands are embracing the 2D barcode transformation to keep up with today’s growing demands for greater product-information transparency, traceability, and authentication. By the end of 2027, retailers have agreed to be equipped to accept two-dimensional (2D) barcodes at checkout, otherwise referred to as Sunrise 2027.

2D offers endless possibilities for brands, retailers, and technology partners alike – but you need to get started today to ensure you’re ready for 2027.

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Workshop 1: Commerce Is Going 2D—What You Need to Know Today for 2027

Learn about 2D barcodes and how they can work with other technologies to create seamless consumer experiences and supply chain efficiencies for brands, retailers, and technology providers.

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Workshop 2: Make 2D a Reality—Steps to Success

Experts will walk you through 2D use cases for retailers and brands and the tangible steps you need to take to make 2D a reality in time for 2027 and beyond.

Register Now

Register for just one or both webinars! Bring your questions to have them answered live by industry experts.


Tuesday, September 17, 2024, 11:00 AM – 12:30 PM

In this session you'll learn:

  • The differences between 1D and 2D barcodes
  • The different types of 2D barcodes
  • How 2D works with other technologies (RFID, machine vision, etc.)
  • The impact 2D barcodes have for both brands and retailers across industries

Tuesday, September 24, 2024, 11:00 AM – 12:30 PM

In this session, experts will:

  • Provide both brands and retailers with best practices and information on how to prepare for 2D barcodes
  • “Walk you through" a store to see how 2D barcodes are used on different products
  • Highlight piloting efforts currently underway and connect retailers and brands together to launch new pilots
  • Show where 2D is being explored beyond retail point-of-sale
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Who Should Attend

Professionals in supply chain management, data governance, brand marketing and packaging, technology providers, professionals in store operations and systems, and anyone involved in the retail supply chain.