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As more consumers demand richer product information on the goods they purchase, Georgia-Pacific will be equal to the task of supplying it. Georgia-Pacific adopted a centralized data management structure, bridging any gaps by creating a community among data stewards and other data owners in different divisions.
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“ Without a structure in place to govern and capture core data elements or attributes about products – and be certain of its accuracy – we would not be able to meet consumer demand for information, both before and after they buy." Lindsay Savage, Director of CPG Data Governance, Georgia-Pacific
To learn more, read our case study, browse our data quality resources or learn more about our foodservice and retail grocery initatives.