The use of brand owner-specific U.P.C.'s can increase inventory accuracy and enhance traceability efforts which supports the food safety system by enabling a more effective and precise recall approach. The decision to end the issuing of generic U.P.C.'s by the Produce Marketing Association (PMA) and the Canadian Produce Marketing Association (CPMA) is at the direction and influence of the industry.
If you don’t have your own GS1 Company Prefix to create unique identification numbers for your produce products, you can apply here.