Ready to Test-Drive 2D Barcodes? GS1 US Can Help

With 2D, you can respond more quickly to recalls, flag products before they expire, engage your consumers with useful data like ingredients, potential allergens, promotional offers, recycling instructions, and more!

Fill out the form and someone will reach out to you in 2-3 business days to get started!

Be an Industry Leader in the Adoption of 2D Barcodes

In today's market, your supply chain needs to move at the speed of data to accommodate regulations, keep up with consumer demand, and validate sustainability efforts. 2D barcodes are the gateway to unlocking solutions to these challenges, and GS1 US is eager to support brands and retailers in their transition.

Prepare for Change

Meet requirements for scanning 2D barcodes at point-of-sale by 2027.

Delight Your Consumers

Share more data about your products in real time.

Make Data-Driven Decisions

Gain greater visibility into the movement of products.

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Consumers demand more information about the products they’re purchasing, regulators require the disclosure of more information, and there’s an ongoing need to more effectively track and trace products through the supply chain. We can resolve this with 2D barcodes with GS1 Standards inside—a single bar code that has the power to provide all the information consumers need and desire, improve traceability through the supply chain, and scans at checkout.”

Jon R. Moeller
Chairman of the Board, President and Chief Executive Officer, Procter & Gamble
woman scanning product