More and more retailers and marketplace platforms are requiring and verifying GS1 Global Trade Item Numbers (GTINs) from brand owners. Many small business and medium sized businesses don’t know where to find U.P.C.’s, or where and how to get started. Without guidance, small businesses may invest in non-GS1 identifiers that cannot be verified. That’s where you come in.
Through the Certified Identification Partner Program, Solution Partners will now be a source for their sellers to obtain a GS1 identifier. Brands will be linked directly to GS1 US via the partner website to enable the brand to license the identifier, as well as opt-in for that identifier to be passed back in near real-time to the Solution Partner.