What does Digital Link offer your customers?
Digital Link makes it possible for brands to web-enable products, empowering brand owners and retailers to:
- Offer customers an easier way to access enhanced content and experiences, such as detailed ingredient or allergen information, hints and tips for product use, and recommendations
- Avoid the complexity – and overhead – of multiple labels or codes on a single product or package
- Flag recalled, expired, or counterfeit products in the warehouse and at the point of
- Manage returns more effectively (for retailers)
- Enhance product data sharing with trading partners
GS1 Digital Link offers the ability to implement in a phased approach, starting with higher-priority, easier-to-implement use cases, such as simple customer engagement at the GTIN level. From there, companies can work to build out more complex use cases based on business priorities.
Brands and retailers will be seeking technical assistance and guidance on these projects.