Paper-based and paperless coupon standards

In 2007, GS1 US® collaborated with retail trading partners and industry associations to create the North American Coupon Code Guideline. This cross-industry group chose the GS1 DataBar Expanded Stacked to meet their needs for a higher-capacity barcode.

In 2016, GS1 US and Joint Industry Coupon Committee collaborated to deliver a digital couponing standard – Application Identifier (AI) 8112. The new AI enables manufacturers and retailers to accept digital coupons with increased traceability at checkout.

Get started

The GS1 System supports barcode-based paper coupons and digital coupons. We strongly recommend that you use one of our GS1 US Solution Providers to get started. If you’d like to get started on your own, contact GS1 US Member Services.

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