Get Barcodes for Selling on Amazon

In order to sell on major online marketplaces, you’ll need an authentic way to identify your products. GS1 is the global authority for the unique identification of products and companies, which serve as the building blocks for barcodes.

While you don't scan a barcode during online checkout like you would at a cash register, you will still use the number sequence under the barcode (also known as a GTIN) that uniquely identifies the product.

Amazon Recommends GS1

Amazon recommends obtaining a GTIN (product ID) - directly from GS1 or the product manufacturer. Here's a direct quote from their Seller Central help site:

"If you do not have a product ID for your product, you can request it from the manufacturer. If you manufacture the product yourself, visit the GS1 standards website for more information."*

Barcodes from GS1 Work Nearly Everywhere

The best part about GS1 barcodes is that they are accepted all over the world. The barcode you need for your product on Amazon, is the same barcode you'll need to list your product on another retailer’s website and in retail stores.

Retailers often verify the authenticity of your barcodes by checking in the GS1 Database before they allow you to sell on their site. If your company is not listed in the database as the brand owner of that barcode, your account might be suspended, or you might need to relabel your products. Both will cost you time and money!

Watch the 42 second video of a CEO who didn't use GS1 Barcodes. 

 

Why else would you want a GS1 Barcode?

For better search results! Google also recommends getting barcodes directly from GS1.

You can watch the video for a quick explanation of how barcodes help you get discovered online. 

Read this from the Google Merchant Center:

“GTINs help us understand exactly what you're selling. When we understand what you're selling, we can help boost your ad performance by adding valuable details about the product and serving the ad in a more relevant way to users. This also means that your ads can serve in more places on Google, YouTube, and our partner sites. Merchants who've added correct GTINs to their product data have seen conversion rates increase up to 20%.”**


Google is telling you that product descriptions and attributes influence their algorithm and consumer buying decisions. It’s simple... the right barcode will help your product get exposure.

Get barcodes right the first time with GS1. Happy selling!


Need more information like pricing?

Number of items needing a barcode/GTIN** Initial fee Annual renewal fee
1 – 10 $250 $50
1 – 100 $750 $150
1 – 1,000 $2,500 $500
1 – 10,000 $6,500 $1,300
1 – 100,000 $10,500 $2,100
NDC/NHRIC Company Prefix $2,100 $2,100


Still need more information? Visit our Get Started Guide >

If you’re ready to get GS1 Barcodes and GTINs for your products today apply now >

*Amazon Seller Central
**Google Merchant Center
Additional Resources: Click Here